Sprout Social conducted one such study. The company collected and evaluated data from 2,500 users who posted on four social media platforms. The results are as follows:


Facebook has more than 2 billion active social media users, which makes it an excellent advertising platform. The best time to post the most interactions on Facebook is between 11 am and 1 pm on Wednesday. Usually, Wednesday is the best day to attract users to participate in a post. Between 9 a.m. and 3 p.m. on weekdays, the level of participation has remained consistent. The worst day to post any content on Facebook is Sunday. People are least involved in the early morning before 7 am and the evening after 5 pm.

The best time to post-consumer products on Facebook is 1 pm on Wednesday and 11pm on Friday. Other times with higher levels of participation are between 1-3 o’clock on Wednesday, 5 o’clock on Thursday, and 10-11 o’clock on Friday. The most consistent participation was observed between 10 am and 5 pm on weekdays, while the lowest participation was observed throughout the day on Sunday and between 10 pm and 4 am each day.


There are 500 million tweets posted every day, which reduces the likelihood of your posts being seen, because new tweets keep appearing, which pushes your tweets farther and farther into the feed. Therefore, knowing when is the most productive time to get more participation is crucial.

The best time to post on Twitter is 9 am on Wednesday and Friday. In general, the best days for posting on this platform are Tuesday and Wednesday, and from Monday to Friday, from 8 am to 4 pm is the most consistent time for participation. 10 pm to 4 am every day is the time when users have the lowest participation, and Saturday is the day with the worst participation.

The best time to post a consumer product brand on Twitter for greater engagement is at 11 AM on Sunday. Other good days include Wednesday at 1 pm and Saturday at 3 pm. In order to maintain a consistent level of engagement, brands can advertise between 12 noon and 3 pm on weekdays and between 9 am and 3 pm on Sundays. Consumer brands had the worst response, participating between 10 pm and 6 am every night and all day on Friday.



Instagram has 1 billion active users, and the average engagement per post is 1.60%. The best time to post is 11 am on Wednesday and 10 am to 11 am on Friday. Wednesday is a good day to post on Instagram, and the interaction is the most stable from Tuesday to Thursday from 10 am to 3 pm. If you want to maintain good engagement on Instagram posts, please avoid Sunday. In addition, from 11 pm to 3 am every night, participation is the lowest.

For consumer goods brands and retailers, the best time to post on Instagram is 3pm on Wednesday. The most consistent activity was recorded between 11 am and 5 pm from Monday to Friday. Around 10 am on Saturday is also a high engagement time for Instagram posts. However, retail and consumer goods businesses have the lowest participation on Instagram posts all day on Sunday, 11 am to 3 pm every day.


LinkedIn caters to a niche audience. This professional network is an excellent place for B2B marketing companies to fight for conversion. Wednesday 9 am to 10 am and 12 pm are the best times to post on LinkedIn. The best day to post on LinkedIn is Wednesday. From Tuesday to Friday, consistent participation was observed between 8 am and 2 pm. The worst time to post on LinkedIn is 9 pm to 3 am every day and the entire Sunday.

Types of social media ads

Advertisers need to consider another basic element that helps them determine the best time to post is the type of advertisement. There are two types of ads that can be posted on social media: organic ads and paid ads.

Organic content is the type that is posted for free as a post on the page. This type of content depends on the reposting and likes of page followers in order to spread the information. On the other hand, paid advertising can reach a wider audience. Paid advertising requires budget setting and attractive campaigns.

Social media platforms provide advertisers with the option to set target audiences for better responses. The ad will pop up in the news feed of everyone who matches the profile. Advertisers must also answer questions about the location, gender, age, and nationality of the people they are advertising in order to determine their target audience. Advertisers prefer social media strategies, including organic marketing and paid marketing and advertising.