Entrepreneurs are always looking for cost-effective ways to boost sales. If your e-commerce business isn’t an exception here is what — think of influencer marketing campaign. It generates $6.50 in revenueper each invested $1 according to popular marketplace Tomoson. Besides, influencer marketing is the fastest-growing channel that outdoes strategies like paid search and display advertising.
Quite promising, isn’t it? In this article, we’re going to consider in details why use influencer marketing strategy for your e-commerce business, as well as several examples of cooperation with influencers from well-known brands.

What is influencer marketing?

Let’s start with the very basics. Simply put, influencer marketing implies cooperating with so-called influencers who are active over different social networks (e.g. Instagram) or blogs. Such cooperation implies that influencer will tell his or her audience about your e-commerce business, products/services you sell, benefits you offer etc.